Founded in December 2011, Phoenix Jayy was born from a passion to bring elegant and unique luxury fashion and costume jewellery into one fabulous collection – but without the luxury price tags. We thought that women should be able to look glamorous for less, with luxury but affordable costume and fashion jewellery. So we setup our own fashion and costume jewellery boutique and our mantra is simple: Luxury Fashion Jewellery Without The Luxury Price Tag!

Our collection of luxury fashion jewellery is innovative, glamorous with handmade designs that have a signature Phoenix Jayy sparkle and come beautifully gift wrapped. As a result, Phoenix Jayy has started to make waves with our luxury fashion jewellery as seen in British Vogue, Elle, Harper’s Bazaar, Tatler and Marie Claire online, reviewed by fashion bloggers and in addition to catching the eye of a number of celebrities!

If you love glamorous and eye-catching fashion jewellery then spoil yourself with the Phoenix Jayy experience: Luxury Fashion Jewellery Without The Luxury Price Tag.

Phoenix Jayy, London.


"OMG how amazing is this ring by @PhoenixJayyUK .. I love it!! X" - Lucy Mecklenburgh

“Many thanks for your brilliant service and fantastic jewellery that people always comment on!”

“My new jewellery looks so much more expensive than it cost me and I am going to keep the gift boxes!”